cata:
I have to agree with Falling. That scared the "Sand" out of me. xD
I guess it would be better to promote Urusei Yatsura than the Forum. Mainly because what would a person do without knowing what's UY about in a Forum? Probably Spam or only posting stuff on the Off-Forum threads.
After promoting the Anime/Manga, we could then start thinking about promoting the Forum.
Also, the problem of little visibillity of the Forum's buttons is still an issue after advertising on the web, unless of course, we teach people to actually visit the Forum, like taping ourselves visiting this website.